Enhance Your Marketing Blog SEO with Google Webmaster Tools

December 27, 2008

If you are a blogger who runs your blog for SEO Marketing blog purpose, Google Webmaster Tools is something that you should be concerned about. The simple reason is because Google Webmaster Tools can reveal what you need to do in order to get top 10 ranking on Google and other search engines. By incorporating its features into your blog, you are asking Google spiders report directly to you about what exactly is going on with your blog’s SEO.

Analyzing spiders crawling problems

A Google-unfriendly URL structure or certain graphich-rich media content may be giving the Search Engines spiders a hard time in indexing your blog. Google explains what they call “unfriendly URL structure”. This can lead to a whole part of your blog not being accessible/indexed by search engines. Go to “Diagnostics>Web Crawl” section on your Google Webmaster Tools account and they can tell you exactly what’s wrong and where on your blog.

Diagnose your Blog content

In the “Diagnostic>Content Analysis” section, you can find and see if there was problematic content on your blog, such as duplicate meta descriptions, long meta descriptions, short meta descriptions, non-informative title tags and duplicate title tags, for instances. Google Webmaster Tools will tell you exactly where these errors occur, so you can fix the problems and then make your blog more search engine friendly.

Finding the top search queries

Google Webmaster Tools can reveal you the top search queries that bring you the traffic from Google search engine box. And also, it can do something a bit cooler too. It can show you what search queries showed up pages from your blog. With this you can further optimize your pages to get more traffic, since you know that your blog has something that people are searching for. You can find this awesome feature in the “Statistics>Top Search Queries” section of your account.

Find out how Googlebot crawls your blog

Go to the “Statistics>Crawl Stats” section on your account and you can find out how active Googlebot is in your blog pages. You can see the number of pages crawled per day, number of KBs downloaded and so on. If you’re suspecting that your blog has Search Engine Indexing problems, this section should give you the first clue in starting your troubleshooting.

Check out numbers of External and Internal Links

This is the very cool feature that most bloggers willing to know exactly for they can analyze how good they were in link building campaign. If you wanted to know what numbers of external links pointing to your blog and inner pages, go to “Links>Pages with external links” section and find all the inbound links there. This is a great method to analyze and promote your blog’s pillar content, since you have an exact idea of your posts’ external link count as indexed by Google. And what’s cooler? You can check out who’s linking to you too! In addition, you also can find out the numbers of Internal links (links within your blog pages) by going to “Links>Pages with internal links” section.

Sitemap

And finally, it’ll tell you all about your blog’s sitemap. If you haven’t already set a sitemap for your blog, read what Google tells about on specifying sitemaps for your blog. If you’ve, then keep a close eye on Google Webmaster Tools to to check out the status of your sitemap. Having a broken sitemap can really be a negative factor for your Search Engine traffic. If you haven’t already signed up for Google Webmaster Tools, I recommend you to do so right now.

Posted in Blog Marketing