From the previous posts, it has been posted that there are essential seo ranking factors and very important seo ranking factors in building and optimizing a blog to be search engine friendly then make it to go to the top listings on the search engine result page. Then here are important seo ranking factors which could impact your seo optimization efforts and you have to take into account for your blog :

1. Keyword use in domain name

The domain name is the main part of the web page address. Google search engine gives extra relevance to search terms within the domain name.

Example: “your-keyword” is the domain name of http://www.your-keyword.com

2. Keyword use in page URL

The page URL is the part after the domain name in the web page address. Google search engine also gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores.

Example: “keyword/another-keyword.htm” is the page URL of http://www.domain.com/keyword/ another-keyword.htm

3. Links from social networks :

On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks.

4. Server Speed :

Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. The search engine will take into account how long it takes on average for your web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days.

5. Keyword use in H2-H6 headline texts :

H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>…</h2>,<h3>…</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts.

Example : <h3>your big headline text</h3>

6. Keyword use in IMG ALT attributes :

The attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft’s Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the attributes to improve your rankings.

Example: <img src=”logo.gif” alt=”picture description with keyword” width=”200″ height=”75″ />

7. Top level domain of website :

Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country’s local search results.

8. Keyword use in bold body text :

The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between … or … tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.

9. Number of visitors to website :

Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.

By taking into account these important seo ranking factors to your seo marketing blog, you can manage and plan a good search engine optimization and make it seo-friendly to major search engines.