Thanks to the huge reduction on web hosting cost, websites are now rapidly becoming one of the most popular ways of advertising. Everyone of all ages is turning to website as a method of spreading their message out whether it be a business product or service or something else. Obviously, with the rapid growing of this online marketing medium leads to everyone is struggling to appear at the top of search engine ranking result page. And being on there needs a popular term called “Search Engine Optimization” which fundamentally is practices of customization of website, its content and its internal and external links to favor in the overall indexing and ranking of website in popular search engines.

Actually, there are many factors that basically contribute to website’s ranking for specific keywords and are subject to each search engine in unequally treatment. This makes trying to optimize website for Google, Yahoo, MSN and many other search engines quite a difficult task. Your journey begins by defining some of the key contributing factors that search engine uses to determine a website’s and webpage’s ranking within its results.

In top of these factors, there is keyword contributing factors which relate to the use of search query terms in determining the rank of a particular page, starting from the use of keyword in title tag by placing the targeted keyword search term in the title tag of the web page header, the using of keyword in body text of the page, writing a topical relevance content text on the page which are related to targeted keywords, the usage of keyword in heading tags and the usage of keyword in domain name or page URL.